#RTRPUBCRAWL @Indiranagar- Bengaluru


In association with SABMiller, Bengaluru Traffic Police, Radio City and Positive Strokes – a city based organization, Teamed up to help drive awareness on road safety at Namma Bengaluru...

As New Year approaches, Bengalureans should take extra precautions to guard against drunk driving accidents. Between Christmas and New Year's every year Bengaluru residents face an increased risk of being involved in drunk driving accidents. This news should not be a shock to most people as every year public campaigns are launched to try and raise awareness about this risk and increase safety for all people. Unfortunately we get to read and see numerous accidents all over the news papers and internet the next day.

I was invited by SABMiller for a pub crawl in Indiranagar. Why Pub Crawl? How will this impact drunk driving? SABMiller India’s ‘Respect the Road’ program – a road safety initiative has recently arrived in Bengaluru after witnessing immense success and an amazing response from the residents of Delhi NCR.

This program spreads the message of ‘don’t drink and drive....encourages people to use alternatives to driving such as calling a cab, booking a chauffeur or designating a non-drinking friend to drive. In this endeavor, SABMiller India in Bengaluru has partnered with Ola Cabs – the taxi aggregator, and DriveU – the chauffeur hiring app. 


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As Bloggers and responsible citizens we ‘pub crawled for a cause’. Encouraging people to drink responsibly and take alternatives to driving after alcohol consumption. The 3 selected pubs (The Beer Cafe, JIMIS and BareBones) which are located in the heart of the city Indiranagar, Bengaluru. Engaged with the consumers and spread the message at every stopping point.



We spoke about other cities in India. What are the traffic safety measures they follow and so on that is when I was introduced to Traffic Tau...Traffic Tau, the mascot of Guragon Traffic Police, was an initiative that was started in December 2013 by JCP Bharti Arora. The word Tau means ‘paternal uncle. 

Traffic Tau, however, does a bit more than just tell you to wear your helmet. He also tells you to eat healthy, and respect women and be better person. He holds a particularly strong opinion about drunk driving and how people use their connections to get out of a sticky situation when they are caught driving under influence.

Traffic Tau is mostly a lovable guy extremely welcoming attitude with a wonderful rustic charm. 



I recollect a similar mascot  created by traffic police at Chennai he was Yama, the God of Death from Hindu mythology. His bold and scary looks was more than enough to pass the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.This is an initiative that needs to be applauded.


RJ SRI RAM

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Our First stop was at Jimis...

Along with beer we tasted...Herb Chicken with Cranberry sauce...

And Cheese Poppers with Jalapenos Sauce...

Jimi's Beer Cafe Menu, Reviews, Photos, Location and Info - Zomato 
Next stop was at The Beer Cafe
We tasted Chicken Pizza,Veg Pizza and a warm chicken salad..

The Beer Cafe Menu, Reviews, Photos, Location and Info - Zomato 




We ended our crawl at Bare Bones...and got to taste some yummy desserts white chocolate Mousse, coconut cake and plum cake...
Barebones - The Balcony Bar Menu, Reviews, Photos, Location and Info - Zomato 

Thanks for the selfie nivedith

I throughly enjoyed this event. Soon the pubs will be buzzing at Bengaluru and celebrations will be at its peak. My message is loud and clear...It's the small things that brings big difference to our society, Be the Change...Be responsible...Happy New Year!

Like and connect:
https://www.facebook.com/respecttheroad
https://www.facebook.com/sabmiller
https://www.facebook.com/BangaloreTrafficPolice

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